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Shift to mobility powering medium-term rental market, says Meridian

Medium-term rental is seeing growing interest among businesses making the transition from fleet to mobility management, says Meridian Vehicle Solutions.

Meridian MD Phil Jerome

Meridian MD Phil Jerome

According to managing director Phil Jerome, dedicated mobility managers are often more open to considering newer and more innovative methods of mobility, and therefore more willing to add medium-term rental to their portfolio.

He said: “Sometimes, when we deal with fleet managers, they have a binary approach that switches between contract hire and daily rental, and they don’t consider our more elastic alternatives that bridge those two extremes.

“What we find when dealing with mobility departments is that a very wide range of solutions are considered as being suitable for specific circumstances and that there is an understanding that medium term rental fits some of these very well.”

Jerome added that the applications for which medium-term rental tended to be considered by mobility managers included fixed-term contract workers, probationary periods and even as a permanent transport solution on a rolling basis.

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Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.