SHANGHAI AUTO SHOW: Volvo reveals Concept Universe
The carmaker says the concept model previews its future design direction and describes it as a 'large, luxurious sedan with a new human-centric design language that honours the beautiful lines of classic Volvo models'.
'Just like fine luxury goods, this design feels handcrafted and durable enough to stand the test of time,' said Peter Horbury, vice president design at Volvo Car Corporation. 'We will compete with the best with our special kind of Scandinavian Design. It is unmatched in performance and technology, but without superficiality or complication.'
Inside there's an in-command driver environment with intuitive controls and a touch-screen, and "ultra-comfortable" chairs, which mould into the interior in the rear.
'The Concept Universe is exceptionally refined, yet with all the simplistic assets that make Volvo champions of the uncomplicated. There is a growing appreciation for this ingenious blend of design and technology among modern luxury car buyers. This trend paves the way for our success. We are convinced that our special brand of luxury has a great future,' added Mr Horbury.
'Our aim is to be the brand that best understands what buyers of modern luxury cars want. We are eager to hear what the most demanding Chinese customers think of this luxurious concept. Later, we will show the design in Europe and the United States in order to bring it into the global context that we are aiming for with all our car models,' said Stefan Jacoby, president and CEO of Volvo Car Corporation.