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SG Fleet awards three-year sole supply tyre deal to Kwik Fit

SG Fleet Group customers are to benefit from a new one-stop shop service for tyres and associated products under a three-year sole supply deal with Kwik Fit.

Kwik Fit’s mobile fitting service was a key factor in the deal

The Australia-based group, which now has more than 13,000 company cars and vans under management in the UK since its acquisitions of Fleet Hire and Motiva Group, previously had separate suppliers for different aspects of the business, but a marketplace review identified that Kwik Fit had the capability to be a one-stop service provider for tyres, brakes and associated products including MOTs.

Kwik Fit, previously a supplier to both Fleet Hire and Motiva Group, also won the contract due to factors, including seven-day-a week service and long opening hours across its 600-plus national network of centres; its nationwide Kwik Mobile services, which includes its ‘Mobile7’ tyre-fitting service operating 8.30am to 8.30pm seven days a week in an increasing number of major conurbations across the UK; and its end-to-end tyre management solution incorporating authorisation according to fleet tyre policy and invoicing.

Premium Michelin tyres dominate the tyre fitment policy, a product that SG Fleet has aligned itself with in recent years, and that is supported with other premium-branded tyres.

Chris Joyce, operations director, SG Fleet, said: “The Kwik Fit brand is extremely well-known by our fleet operator and driver communities. Its national centre coverage coupled with widespread Mobile coverage, including ‘Mobile7’ availability, means that SG Fleet is able to provide customers with a comprehensive one-stop shop facility.”

Andy Fern, fleet sales director, Kwik Fit GB, added: “Kwik Fit’s strength is that the company offers a tyre fitting service solution to meet all customer needs: centre arrive and drive; pre-booked appointments; Mobile and out-of-hours ‘Mobile7’. Kwik Fit’s focus is on delivering what clients want and that means a multi-offering approach, which sets us apart from competitors.”

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Natalie Middleton

Natalie has worked as a fleet journalist for over 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day.