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SEAT wins biggest-ever fleet order

SEAT is to supply more than 700 Ibiza FR models to M Group Services, marking the carmaker’s biggest-ever fleet order.

Morrison Data Services will take over 700 new Ibiza FR 1.0-litre 95PS manual vehicles

The agreement progresses the firms’ existing partnership and will see the essential infrastructure services provider replace 500 outgoing SEAT models while adding a further 200 vehicles to its fleet.

The Ibiza FR 1.0 TSI 95PS five-speed manual models will join the M Groups Energy division for the Data Services meter reading team and were chosen for their low P11D value and Benefit-in-Kind tax for drivers, thanks to their 125g/km of CO2. The cars were also chosen for their safety, practicality and comfort.

SEAT is also ensuring health and safety-focused vehicle handovers, delivering around 200 Ibiza models every month through a tailored process.

Jeremy Harrison, executive director for M Group Services Plant & Fleet Solutions, said: “SEAT provided us with a high-quality vehicle with a good specification and safety standard at a very competitive total cost of ownership. SEAT has also done an excellent job in supporting us post sale with the nationwide delivery of these vehicles to our meter readers through a particularly challenging time.”

SEAT UK head of fleet Craig Cavanagh also commented: “SEAT Fleet has gone from strength to strength over recent years, and our biggest-ever fleet order with such an great brand is a yardstick of our outstanding progress as both a manufacturer and fleet provider.

“This agreement builds on our existing partnership and sees hundreds of the group’s fleet drivers remain in SEAT vehicles for the foreseeable future, which is testament to the quality of the SEAT range which the drivers rely on and the service we offer to fleets as a whole.”

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Natalie Middleton

Natalie has worked as a fleet journalist for nearly 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. Natalie edits all the Fleet World websites and newsletters, and loves to hear about any latest industry news.