SEAT UK records 37% fleet increase in H1 2017
SEAT UK recorded 15,824 fleet sales in the first half of the year – up 37% on the same period of 2016, with volume increases across the board.
Improving volumes were led by ‘True Fleet’, which grew by 63% to 7,361 sales, while Motability almost tripled (+277%) to 3,342 units – an increase of more than 2,500 on 2016.
That growth comes despite a planned one-third reduction in rental volumes, aimed at improving residual values, as the carmaker seeks a more sustainable, profitable fleet operation.
The introduction of the Ateca compact SUV has directly benefited sales, while also providing a boost to the order books of other models, including the New Leon. With the recent introduction of the All-new Ibiza and looming arrival of the New Arona crossover this winter, the brand said it expects to continue to grow throughout the rest of 2017 and beyond.
Several programmes have been introduced to boost SEAT’s service and sales, including an expanded four-day test drive scheme and its Fleet Excellence initiative that supports and incentivises dealerships.
Peter McDonald, Head of Fleet and Business Sales at SEAT UK, commented: “SEAT’s been growing in fleet for four consecutive years, and that’s accelerated recently with our broadening product portfolio. We’ve been working hard to enhance our service to customers and initiatives like four-day test drive and the fleet excellence programme have improved our offering.
Our expectations are that this success will continue with a number of product launches on the horizon, and an imminent upgrading of our fleet website. More than ever, we have full confidence in our capability to be a serious consideration for any fleet operator.”
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