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SEAT UK grows true fleet by 54%

SEAT has grown its true fleet UK sales by 54% year-to-date.

Peter McDonald, head of fleet and business sales, SEAT UK

Peter McDonald, head of fleet and business sales, SEAT UK

The carmaker claims to be the fastest growing manufacturer in the channel. Seat says it is the 13th most popular brand in fleet this year, having climbed from 19th at end-2016.

Overall true fleet sales year-to-date in 2017 total 13,639, up from 8,873 in 2016 – a year-on-year growth of 53.7%. Similarly, total fleet figures have increased 34.4% in 2017 so far, with a total 29,479 registrations compared to 2016’s 21,926.

Overall (fleet + retail) sales year-to-date for SEAT UK total 52,282, up from 44,108 in 2016 – a growth of 18.53%.

The new Arona crossover model, Ibiza and Ateca mid-sized SUV are each credited with the company’s growth in the fleet sector.

Leasing procurement specialist, Ebbon-Dacs, also reported a huge rise of 83% in demand for SEAT, with orders from its corporate customers via its Leaselink tool (a platform used by leasing companies to procure vehicles for corporate customers).

Graig Gibbin, Director at Ebbon-Dacs, added: “When we were preparing a set of industry statistics to present at our annual customer conference, the growth in SEAT orders instantly stood out. This growth propelled SEAT from 18th to 10th in the total number of orders, across all manufacturers, processed through Leaselink in the last 12 months.”

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Jonathan Musk

Jonathan turned to motoring journalism in 2013 having founded, edited and produced Autovolt - one of the UK's leading electric car publications. He has also written and produced books on both Ferrari and Hispano-Suiza, while working as an international graphic designer for the past 15 years. As the automotive industry moves towards electrification, Jonathan brings a near-unrivalled knowledge of EVs and hybrids to Fleet World Group.