SEAT UK appoints new national fleet sales manager
Coleman has been promoted from his former role as area sales manager and has previously worked at the Sytner Group, where he managed corporate sales for a year, as well as Mercedes-Benz and Allied Bakeries, as a key account executive within the bread industry.
His promotion is expected to help drive SEAT fleet sales forward, specifically targeting growth in medium to large fleets which helped spearhead its sales success in 2014 in which the Leon achieved volume growth of 80% – the biggest increase of any car in the lower-medium segment.
Coleman commented: “It is fantastic to be part of this brand, as we’re continuing our momentum in terms of developing a strong foothold in fleet with a compelling product portfolio including some of the best performers in their class in terms of quality and cost. With a line-up of vehicles like this at our disposal, we are determined to continue to build sales volumes and market share in preparation for the introduction of an SUV in 2016.
“Supporting our ambitious fleet sales growth plans, the just announced New Ibiza and New Alhambra will join two new Leon derivatives – the ST CUPRA and four-wheel drive X-PERIENCE – in our model line-up, allowing the brand to appeal to an even more diverse range of fleet customers.”
Managing a team of seven, Coleman will be based at the SEAT UK headquarters in Milton Keynes for up to two days a week; the rest of his time will be spent with his team stationed around the UK.