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SEAT roll-out of connectivity solutions to bring safety and efficiency benefits for fleets

The three-in-one solution is being made available on the new Ibiza CONNECT closely followed by the new Alhambra and 2016 Leon and Toledo models.

The technology includes Apple Car Play, Android Auto and Mirror-Link, enabling users to access many of their phone functions and apps safely on the move. 

The brand has also introduced SEAT DriveApp, which works in tandem with Full Link and sends condition-based maintenance alerts to the driver’s smartphone, prompting important regular checks like tyre pressures. It can even show the closest SEAT dealer and any special offers on the item which needs replacing. DriveApp also offers traffic alerts and a ‘Challenger’ feature to encourage eco driving with a series of fun tests.

The technology will be debuted on the new Ibiza, with Full Link included as standard on the CONNECT infotainment system, together with a SAMSUNG Galaxy A3 smartphone. The new system costs £385 on SE models and above and includes an upgraded infotainment system with a 6.5-inch colour touchscreen.

As well as developing its own solutions, SEAT signed an agreement with technology giant, SAMSUNG, in March this year to develop technological solutions to provide total connectivity across its full range of cars.

SEAT head of fleet and business sales, Peter McDonald said: “SEAT is striving, and achieving, excellence in several areas that our customers consider to be vital. We aren’t content scoring highly when it comes to style, reliability and quality alone, we are now leading the way in connectivity, too. 

“Full Link is a demonstration in how to seamlessly integrate, and take full advantage of smartphone features whether you’re tech savvy or not.  Any driver will undoubtedly benefit in terms of safety and minimising time lost, not to mention improved vehicle maintenance and driver behaviour.”   

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Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.