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SEAT revamps fleet website with new tools and ‘Knowledge Zone’

SEAT has comprehensively updated its fleet website to provide vital information for operators after seeing a 39% growth in web traffic in 2019.

New tools and ‘Knowledge Zone’ incorporating explainer videos provide fleet decision-makers and drivers with key know-how across vital areas of fleet including EV

Located at seat.co.uk/fleet-cars/business/seat-for-business, the site includes explainer videos and useful tools – including Total Cost of Ownership (TCO) and Company Car Tax calculators – to provide visitors with information about key fleet topics, the model range and SEAT Fleet initiatives.

It also includes a new ‘Knowledge Zone’ that provides essential insights into subjects including P11d value, Total Cost of Ownership, CO2, grey fleet, Benefit-in-Kind tax and electric vehicles, helping companies looking to transform their fleets and potentially adopt EVs.

The site now also features a topical news hub with regular updates.

The enhancements come on the back of the significant changes introduced to VED and BiK rates this month and aim to make purchasing a SEAT as frictionless as possible. Once users know which models may suit them best, they can also organise a four-day test drive across the entire SEAT product line-up.

SEAT UK head of fleet, Craig Cavanagh commented: “Whether you’re an experienced fleet manager evaluating which manufacturers to include on your fleet policy or a company car driver looking for the right vehicle and wanting to understand how much it’ll cost, we provide all the essentials and then some in a simple format.

“As well as covering many of the fundamentals of fleet and offering useful calculators, we also provide detail across key topics that’ll impact buying decisions – this should help simplify the process whatever the user’s knowledge base.”

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Natalie Middleton

Natalie has worked as a fleet journalist for nearly 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day.