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SEAT optimises fleet aftersales service with wide-ranging perks

SEAT has further enhanced its services for fleets and company car drivers with a new benefits package.

The SEAT Fleet Commitment scheme provides a wide-range of services to boost the aftersales experience

Launched as part of the carmaker’s ongoing commitment to optimising its fleet programme – which saw it secure the coveted Fleet Manufacturer of the Year accolade in January’s Great British Fleet Awards – the new ‘Fleet Commitment’ initiative brings a wide range of services to boost the aftersales experience.

This includes benefits ranging from cost-effective service regimes, breakdown assistance and free vehicle health checks to access to courtesy cars and free labour on jobs less than 12 minutes.

The programme also covers a range of other areas to help drive down the total cost of ownership (TCO) and improve customer satisfaction, including access to the SEAT customer care team, discounted parts, reduced labour rates and a promise to ensure lead times are no longer than three days.

The commitment also includes fast booking via 1-Link, collection and delivery, as well as SEAT’s three-year, 60,000-mile warranty covering mechanical and electrical failures.

The scheme is intended to boost convenience, reduce cost and deliver the highest levels of fleet aftersales service, and complements the brand’s other work, including the launch of its Easymove streamlined buying process and its four-day test drive scheme for business customers.

It’s a process that’s already seen SEAT’s true fleet sales rise 27% in 2018 to hit a new record, ahead of the current launch of the seven-seat Tarraco SUV (see road test here).

Martin Gray, contract hire and leasing manager at SEAT UK, commented: “The Fleet Commitment initiative helps us evolve our proposition further still; we are committed to delivering customer service and aftersales excellence. With such a strong line-up of vehicles covering more of the market than ever, our aftersales offer is now also among the most competitive in the marketplace.

“The scheme provides exceptional post-sale support to make life easier for fleet or leasing managers and drivers alike. Not only that, it helps fleets manage future costs and protect against uncertainty. We want to be able to offer fleets all the support they need.”

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Natalie Middleton

Natalie has worked as a fleet journalist for nearly 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day.