SEAT launches new badging structure for green models
The move coincides with the imminent debut of the new, seven-seat Alhambra MPV – said to boast a class-leading "green" version – and the arrival of the latest-generation Ibiza Ecomotive with emissions of 92g/km.
From now on, SEAT will use its existing Ecomotive name for all of its models that feature any "Ecomotive technologies" such as auto Start/Stop or Brake Energy Recovery. However the very lowest-emitting model in each range – which will generally include all Ecomotive technologies as well as yet more frugal features such as bespoke aerodynamics and low rolling resistance tyres – will now be badged "E Ecomotive".
SEAT says that the addition of the new "E", which appears in green above the chrome Ecomotive boot lid badge, makes these models identifiable at a glance.
The brand currently offers "E Ecomotive" versions of its Ibiza SC, Ibiza 5dr, Ibiza ST, Leon, Altea and Altea XL as well as the forthcoming Alhambra.