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Seat fleet and true fleet sales the fastest growing in the UK

Seat’s latest sales results show year-on-year fleet and true fleet sales growth.

Seat's fleet has grown 27% year-on-year and true fleet by 45%

Seat’s fleet has grown 27% year-on-year and true fleet by 45%

The company’s order books have swelled year-on-year, particularly in fleet with 27% growth (from 16,285 to 20,595) and true fleet growth of 45% (from 7,561 to 10,987) and, the company says, despite the market declining by 7% (from 728,607 to 677,614) overall and by 8% in true fleet (from 296,777 to 273,242).

The company now enjoys a healthy 4% market share of UK true fleet and is amongst the top ten brands – and with a recent lineup including the Ibiza, Arona, Leon, and its first ever SUV, the Ateca.

Peter McDonald, head of business sales at Seat UK, said: “The first half of the year has been a fantastic success with fleet operators turning to Seat thanks to growing interest in our brand, our broadened product portfolio and our genuine intention to make it easier for customers.

“Programmes like our four-day test drive make us unique; it is much easier for company car drivers to access a demonstration vehicle for a meaningful period of time – the feedback is excellent and it’s a standout element of our a proposition.”

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Jonathan Musk

Jonathan turned to motoring journalism in 2013 having founded, edited and produced Autovolt - one of the UK's leading electric car publications. He has also written and produced books on both Ferrari and Hispano-Suiza, while working as an international graphic designer for the past 15 years. As the automotive industry moves towards electrification, Jonathan brings a near-unrivalled knowledge of EVs and hybrids to Fleet World Group.