The Bradford-based company said the Ford Focus 1.6 TDCi Edge and Ford Mondeo 1.6 TDCi Edge reflected its environmentally responsible image and combined high quality with keenly competitive whole-life costs.

Having determined that the Ford cars would meet all Safestyle’s requirements while also appealing to its drivers, the company contracted ERA Fleet Cost Management to review the marketplace for improved cost and service.

‘The key driver was getting competitively priced contract-hire rentals,’ said Sean Bingham, ERA’s principal consultant. ‘Safestyle had already decided it wanted Ford’s new Auto-Start-Stop technology, not just for its improved fuel economy and reduced CO₂ emissions, but because it believed Ford was the most appropriate manufacturer in terms of fit for its business.’

Safestyle’s sales staff cover 40,000 miles a year, operating nationwide. The company previously opted for a variety of short-term leasing deals, so the Ford order marks a rationalisation of its operations.

Steve Lambert, Safestyle UK fleet transport manager, said: ‘Safestyle has opted for the new Ford range to give our drivers the best drive possible when out on business. These vehicles will also help our company with our ongoing campaign for CO₂ and energy-consumption reduction.’

ING Car Lease is supplying the new Ford cars on contract hire, with Ford Focus replacement due after 3.5 years and the higher-mileage Ford Mondeos running on three-year contracts.