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Rod McLeod named new director of Volkswagen UK

Rod McLeod is to become the new director of Volkswagen UK from 2 January 2022.

Rod McLeod becomes director of Volkswagen UK from 2 January 2022

Currently director of Škoda UK, McLeod will succeed Andrew Savvas, who joins Volkswagen of America in the new role of executive vice president of sales and marketing for the Volkswagen brand, and chief sales and marketing officer, North American region.

McLeod joined the Volkswagen brand in 1996, and worked across a variety of areas, including as head of marketing and head of sales operations.

Commenting on his return, McLeod said: “Volkswagen has transformed itself in recent years into the leading volume brand for e-mobility, digitalisation and sustainability.

“Its award-winning electric cars, the ID.3 and ID.4, are spearheading an exciting and transformative shift in the automotive landscape, and I am really looking forward to working with the UK team as we accelerate that dramatic change still further. It is an incredibly exciting time to re-join the Volkswagen brand.”

Volkswagen Group UK managing director Alex Smith added: “Rod’s expertise and wide-ranging experience across the whole business will prove invaluable as Volkswagen takes the lead in the fields of electric vehicles, digital capability, carbon-neutrality and autonomous driving technology. I can think of nobody better to lead the brand during this dynamic and fast-paced time.”

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Natalie Middleton

Natalie has worked as a fleet journalist for nearly 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day.