BMW Group UK has announced the appointment of former Mercedes fleet boss Rob East as its new general manager, corporate sales.

Rob East, general manager, corporate sales at BMW Group UK

He replaces Steve Oliver, who left the carmaker last spring, and brings more than 20 years’ experience in the automotive industry in a variety of sales, leasing and marketing roles for both vehicle manufacturers and motor dealers. This includes nearly 10 years at Mercedes-Benz UK, including his most recent role as head of fleet sales.

East’s new position seem him lead the team responsible for all BMW and MINI sales to business and leasing customers.

Commenting on the appointment, Chris Brownridge, sales director for BMW UK, said: “Rob brings great energy and a wealth of experience making him the ideal addition to the UK Sales team and a natural leader for our busy Corporate Sales team. With such an exciting and busy period of new corporate and business oriented model launches in 2019, he joins at a perfect time.”

Rob East added: “Corporate sales are essential to our success so ensuring we give the best service to our business and leasing customers is going to be my focus.  It’s also an exciting time to be joining the team with the growing range models offering an even wider choice for fleets. I look forward to strengthening our position in the corporate sector and attracting new business customers to the BMW and MINI brands.”