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Road Safety Week 2021 to celebrate fleet heroes

At-work drivers, fleets and organisations are being invited to sign up for this year’s Road Safety Week, which adopts the theme of Road Safety Heroes.

Road Safety Week 2021 will raise awareness for safety policies and celebrate the work of fleets striving to make our roads safer

The week-long campaign will run from 15-21 November 2021 and will celebrate the work of fleets striving to make our roads safer.

Thousands of at-work drivers from fleet organisations are expected to get involved across the UK and the event also provides an ideal opportunity to raise awareness for safety policies.

Fleets can sign up online for a free action pack that includes tools and resources to learn more about road safety, as well as marketing materials to raise awareness in your organisation. There are also resources for schools and families.

Fleets already onboard include event sponsors Arval, DHL Supply Chain and Openreach.

Ailsa Firth, director of human resources, Arval UK, said: “Road Safety Heroes exist in all walks of life. We’re proud to support this key event in the fleet calendar and help raise awareness to the important work they carry out as individuals. We’ll be getting behind the initiative too, helping our own employees, our customers and the communities in which we operate to keep safe as they travel.”

To access resources and take part in this year’s campaign, please register at www.brake.org.uk/road-safety-week.

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Natalie Middleton

Natalie has worked as a fleet journalist for nearly 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day.