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Road safety personalisation could provide answers for business fleets

By / 1 year ago / Latest News / No Comments

New-found trust in technology, along with a growing awareness in changing behaviours, looks set to heighten interest in road safety ‘personalisation’ for businesses, according to TTC Group.

Jim Kirkwood, CEO, TTC Group

Jim Kirkwood, CEO, TTC Group

According to TTC Group,the COVID-19 pandemic has spurred interest from clients around the world concerning what can be done with driving data.

The Group said that the rapid uptake and acceptance of technology to solve solutions, such as working from home, has had the side-effect of changing perceptions and individuals’ behaviours and daily routines. TTC Group’s chief executive officer, Jim Kirkwood claimed, “the road safety sector is on the cusp of real business change.”

TTC Group’s insights follow the Department for Transport’s (DfT) latest road safety review, which highlighted the UK has not made a significant improvement in the number of people killed and seriously injured for the past decade, with figures remaining stubbornly stagnant.

Kirkwood explained, “Today, data from multiple sources including tracking and telematics data, dashcam footage, parking charges and speeding offences is all available. However, amalgamating that information into something coherent and meaningful is the next step in road safety.

“What we are now potentially entering is an era of automation, artificial intelligence and connectivity which integrates existing data sources effectively and from it interprets meaningful and valuable insights to deliver road safety, risk management and other benefits.”

Despite the significant impact technology can and will likely have, it alone will not make the necessary improvements to road safety – with safety conscious business cultures needed in combination to achieve the greatest results.

Kirkwood added, “Road safety, I am certain, is one of those areas where through the deployment of technology and the adoption of new ways of thinking there can be huge benefits with regards compliance, health and safety, and commercial opportunities.”

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Jonathan Musk

Jonathan turned to motoring journalism in 2013 having founded, edited and produced Autovolt - one of the UK's leading electric car publications. He has also written and produced books on both Ferrari and Hispano-Suiza, while working as an international graphic designer for the past 15 years. As the automotive industry moves towards electrification, Jonathan brings a near-unrivalled knowledge of EVs and hybrids to Fleet World Group.