As a national road safety organisation that includes representatives from many groups across the UK, such as local government road safety teams, Road Safety GB’s involvement is expected to help raise awareness about October’s campaign further than ever before, helping to make the UK’s roads safer.

‘We’re delighted to formally mark our ongoing partnership and collaboration with Road Safety GB,’ said Stuart Jackson, chairman of TyreSafe. ‘Correct tyre care and maintenance is an essential element of road safety so it’s fantastic that Road Safety GB will be supporting our ongoing campaigns. Not only will this help to raise the profile of tyres within the wider road safety agenda, but it will directly help to educate motorists and reduce the number of tyre related road casualties.’

With more than 1,200 casualties occurring on the UK’s roads every year as a result of illegal, defective or under-inflated tyres, Road Safety GB joins a number of major road safety organisations who share concerns about tyre safety issues and support TyreSafe’s activities such as the Highways Agency, the Chief Fire Officers Association and the Driver and Vehicle Standards Agency.

Commenting on Road Safety GB’s decision to support the campaign, Alan Kennedy, business and operations manager, said: ‘Several of our members already work closely with TyreSafe and we are delighted to formalise our relationship with them.

‘Our new alliance with TyreSafe will make it easier for our members to organise tyre safety events in their local area, in partnership with a local TyreSafe member. We will be briefing road safety teams in more detail in the coming weeks.’