Rental shortage to impact fleets
Like in 2009, this year's predicted car shortage is the result of rental companies reducing their fleet sizes in response to the recession, leaving them with fewer vehicles to meet any bottlenecks in demand.
The BVRLA adds that the industry is also hampered by government red tape and tax issues, which can make it difficult for rental companies to move vehicles around Europe.
'Rental companies always try to look ahead and estimate demand for peak periods, but with finance in short supply and new vehicle prices rising, they can ill afford to have cars sitting around idle,' said John Lewis, chief executive of the BVRLA.
'This means that there will be periods when demand outstrips supply. You wouldn't go to an airport and expect to buy a ticket on the day you want to travel, and the same should apply to renting a car.
'Cars are expensive assets and you can't turn the supply on and off like an ice-cream machine or printing presses.'