Renault sees sharp rise in corporate sales
The increase in fleet registrations follows a recent interview with Fleet World in which new Renault fleet boss Darren Payne promised to revitalise the brand and return it to its former position of strength, including by having more regular dialogue with the fleet industry and returning to sectors such as daily rental and Motability.
Now, the marque has reported a rise in corporate registrations for March 2010 of 187%, or 5,828 units to 8,933 in total.
This places Renault ahead of both BMW and Toyota in sixth position with a 5.4% market share, 3.2 percentage points higher than last year.
LCV sales also rose by 14%, or 252 units, to 1,793 over the same period.
The carmaker has also seen a sharp increase in retail car sales.
Commenting on the results, Renault UK's managing director, Roland Bouchara, said: 'With the youngest product range in the market, a wealth of new models coming through, and growth of our Renault eco_ model range, I believe we're ideally placed to continue our current sales momentum. Our results now prove the strategy we implemented two years ago with our network partners focusing on profitable business has paid off. The network has embraced our Destination 5 strategy and our sales teams have taken full advantage of our product and customer offers to drive up sales. Our order bank is already four times greater than the same period last year, so I now look forward to us maintaining our position throughout the rest of 2010.'
Renault says it's poised to reassert its renewed market confidence still further in the coming months with the launch of new models such as the Wind Coupé-Roadster, New Mégane Coupé-Cabriolet, and a fully revitalised van range including New Master, New Kangoo Van Maxi and facelifted Trafic Phase 3.