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Red Bull takes delivery of Škoda Scala fleet via virtual handover

Red Bull has updated the fleet for its ‘Musketeer’ On Premise sales team with the introduction of 27 Škoda Scala hatchbacks.

A virtual handover was used to introduce the Red Bull ‘Musketeer’ sales team to their new company car

Chosen for their technology and safety features, the Scalas were rather appropriately handed over using a virtual tour that covered the main highlights of the car, from the 10.2-inch Virtual Cockpit digital display, to the new “Okay Laura!” digital assistant.

Supplied with the 1.0-litre TSI 115hp engine and in SE L trim, the Red Bull vehicles have also been kitted out with driver comfort features such as adaptive cruise control, variable boot floor and the electrically operated boot.

David Oliver from Red Bull commented: “We have a young sales team that are excited by the latest tech and innovations, and this was an important consideration when we looked to update our fleet. The Scala is packed full of technology that will keep them online and connected at all times, which made it a compelling option for the team.”

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Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.