This is the first time that RAM has been surveyed by the IIC and the company attained the two out of three star ‘Outstanding’ rating following a month-long assessment of its customers, employees and management.

Overall, RAM Tracking was 0.1% off achieving the top three-star ‘Exceptional’ standard.

RAM Tracking has over 4,000 customers across the UK and over the last two years, the firm has invested over £1m implementing new technology, systems and training for clients and employees.

Anita Pickering, director at Smile Customer Experience Ltd, which conducted the assessment on behalf of the IIC, noted: “The feedback was very positive, the real value of the IIC assessment comes from taking action where improvements have been specifically highlighted. RAM were clearly delighted with the feedback and keen to start working on any customer experience elements that could be improved within the business – a fantastic attitude to have and the reason why I have no doubt the company will build on this success and perform even better next year.”  

RAM Tracking CEO Chris McClellan added: “We spend a lot of time training and incentivising our staff, and the feedback from the survey showed we’re really getting it right. We try to ensure everyone understands the company vision and this certainly helps drive service and sales.”