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RAC appoints Nick Walker to spearhead telematics business

Nick joins the RAC Telematics team, based at RAC’s Bradley Stoke site, from Masternaut where he was managing director of their German-based business. He was responsible for growing their customer base, and launching a number of profitable new products and strategies. 

Speaking about his new role, Walker said: ‘There is a fantastic opportunity to drive the telematics proposition at the RAC, because there are so many synergies where telematics makes complete sense. 

‘It’s important not to see telematics just as a stand-alone product, but as a technology that sits behind a whole range of services we offer, and that makes it a much more powerful offering. I genuinely think we have the opportunity here at the RAC to be game changing in the area of telematics. 

‘The RAC is all about serving the motorist and telematics is all about the vehicle, so you can merge those two things together to produce something which is really valuable.’ 

RAC chief executive officer Chris Woodhouse added: ‘As RAC moves into the next stage in our journey, continuing to drive forward and build upon the great work already in place, I am delighted to announce that Nick Walker has joined RAC to spearhead our UK based telematics business. 

‘These changes are designed to provide absolute focus on leading edge product development, operational delivery and most importantly the best possible customer service.

‘Nick’s appointment is a huge step towards establishing RAC in a leading position in the telematics market in 2015.’ 

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Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.