Pure Leasing has launched its new contract hire and leasing business, supported by Jaama’s Key2 asset management system. 

Managing director Zaf Iqbal says Pure Leasing will stand out in the sector for both customer service and value

Founded by Zaf Iqbal, who brings a strong heritage in the leasing sector, the business is targeting fleets with a comprehensive line-up of contact hire and fleet management services and says it will stand out in the sector for both customer service and value. 

Iqbal said: “We are a people business and as soon as you sign up with Pure Leasing you are guaranteed to get the highest levels of service and all-around VIP treatment. Wherever, whatever or whenever you have a query, you can take comfort that that there will always be a person to talk to who will assist you in any way we can.” 

Pure Leasing is using Jaama’s Key2 asset management system to power its new business, providing a fully fledged vehicle management system that will become ‘the heart of the company’. 

Iqbal explained: “We will benefit from Jaama’s expertise of working with multiple leasing companies giving us a quicker route to market and allowing us to quickly create customer value. 

“Key2 seamlessly integrates vehicle, asset and driver management which benefits Pure Leasing and our customers. Its functionality allows us to deliver a personal and effortless experience for our customers throughout their time with us that is centered around people,” he added. 

Iqbal, whose background includes work for several leasing companies as well as launching his own salary sacrifice brand over the past 25 years, said working closely with Jaama had given Pure Leasing a competitive edge over its peer group.  

Most of Pure Leasing’s team have used Key2 before and are using their previous experience to configure elements of the system to meet individual business and customer requirements. 

Key2 also enables Pure Leasing to quote customers a true cost of ownership; structured to be far more accurate than a traditional whole-life cost by incorporating the employer Class 1A NICs, corporate tax savings and lease rental disallowance along with VAT restrictions. 

“Over the coming years our goal is to collaborate with smart people both inside and outside of our business and this partnership with Jaama is a good cultural fit. It will help future-proof our business for many years to come,” said Iqbal. 

Pure Leasing’s chairman Bob Chamberlain also said the partnership with Jaama was part of the company’s work to incorporate the tools and technologies to deliver a leading customer experience.  

“This investment into a leading-edge IT vehicle management system like Key2 will be just one of the powerful analytical tools that will give our customers the edge when it comes to forming strategic fleet policy and management plans. It will deliver the important information needed to control fleet expenditure and minimise risk.”