Project Edward scoops Prince Michael International Road Safety Award
The winners of the Prince Michael International Road Safety Awards for 2018 have been announced, with TISPOL’s Project Edward included among the list.
In 2018, 31 countries participated in Project Edward
Presented at a ceremony at The Savoy, London, this month and attended by HRH Prince Michael of Kent, the awards saw Project Edward (European Day without a Road Death) – a low-cost campaign run in a partnership between police forces and road safety stakeholders across Europe – gain the Safer Road Users accolade for 2018.
Among its many achievements, the campaign was recognised for its high-profile, evidence-based work through targeted enforcement, media and PR for one day each year. In 2018, 31 countries participated and a continental road trip covered 3000km across 10 European countries helped to highlight the campaign. Social media reached in excess of 38 million people.
The awards also saw the AA Charitable Trust recognised for the road safety campaigns it’s run in the decade since it was founded. These include Think Bikes, Driver Distraction, Drive Confident, Drive Smart and Drive Motorway.
Meanwhile Renault was recognised for its Your Ideas Your Initiatives global education programme on road safety and sustainable mobility for teenagers. Launched in 2011, at the project’s core is an international challenge promoted in schools on four continents. Over 400 projects have been carried out in seven years, by more than 12,500 students.
The awards also revealed the winner of the award for Britain’s most significantly improved route, which was given to the A161 between England (A18) in North Lincolnshire and junction 36 of the M62 just west of Goole, in the East Riding of Yorkshire.
The route has experienced an 92% reduction in fatal and serious crashes between the periods 2011-2013 and 2014-2016 compared to a 3% increase on the GB EuroRAP network as a whole. This road has become a low risk (green) route in 2014-16 from a high risk (black) route in 2011-13.
For a full list of Prince Michael International Road Safety Awards 2018 winners, click here.
Natalie Middleton
Natalie has worked as a fleet journalist for over 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day.
