The campaign will see police stepping up roadside alcohol and drug checks, and warning the public about the risks.

In response, Brake is urging drivers to pledge not to drink any alcohol before getting behind the wheel this summer, particularly with the World Cup taking place.

As part of last summer's campaign, 100,892 drivers were breathalysed, of whom 5,170 failed the test – a slight drop on the year before.

The road safety charity is also calling on for the Government to take action with a zero tolerance drink drive limit of 20mg alcohol per 100ml of blood in line with many other countries including Sweden, Poland and Greece. The EU recommends a limit of no more than 50mg, and within the EU only Malta shares the UK's limit of 80mg.

Julie Townsend, deputy chief executive, Brake, said: ‘Drink driving remains one of the biggest killers on our roads, yet every year thousands of drivers risk it. That's why it's so important that the police are out in force clamping down on this selfish behaviour, now and throughout the year.

‘However, even if you're under the limit, you can still be a danger: even very small amounts of alcohol significantly affect your judgement and reactions at the wheel. We need everyone on board with the message that motor vehicles and alcohol – in any amount – don't mix. We're calling on drivers to pledge to never drive after drinking even one drink, and for government to introduce a zero-tolerance drink drive limit, to help stamp out the deadly menace of drink driving once and for all.’