Peugeot demonstrates global commitments
The carmaker is planning to move up from its current 10th place in the list of global carmakers to become seventh by 2012.
In line with this, Peugeot has pushed the boat out at the 13th Beijing Motor Show by the unveiling the new brand identity and universal "MOTION & EMOTION" byline as well as a 15-strong range of vehicles.
Stars of the show are the SR1 design statement concept and "5 by Peugeot" Hybrid4 large saloon concept. There's also the brand new Chinese-built 408, which has already seen over 40,000 pre-orders and is expected to increase Peugeot's sales volumes by almost 40% compared to 2009 and to boost market share in China.
Following on from 408, Peugeot plans to launch a new model each year in China, as well as rapidly developing its Dong Feng Peugeot dealer network – currently with 295 sales outlets – in fast-growing cities, underpinned by continual training and modern sales methods.
At the same time, a brand new manufacturing plant has opened at Kaluga, 180 km South-West of Moscow, which will produce the Peugeot 308, followed by the 4007 for the burgeoning Russian market.
The plant, a joint venture between PSA Peugeot Citroen and Mitsubishi Motors Corporation, will be fully operational in 2012 when it will produce 125,000 vehicles, split 85,000 mid-range sedan vehicles for Peugeot and Citroen and 40,000 mid-range SUVs for Peugeot, Citroen and Mitsubishi.
Commenting on these global developments, Jon Goodman, MD Peugeot UK, said: 'Just as Peugeot is launching a number of excellent new cars to boost its share of the extremely competitive European market, we are also making the most of the huge opportunities around the world. These will ensure Peugeot continues as one of the world's leading brands, bringing innovative, stylish, high-quality vehicles to all major markets.'