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Pendragon Vehicle Management reports strong success following digital updates

The fleet funding and management specialist, which rebranded in April to reflect the wider range of management services it offers fleets, has reported that visits to the website have risen by nearly a quarter, with the average user spending over one minute longer browsing than before the enhancements. It’s also seen a significant rise in enquiries from customers. 

The new website features blogs, news and videos and also provides company car drivers with their own portal, ensuring that users can assess contact information and advice for queries ranging from a flat tyre to accident management. 

Neal Francis, divisional managing director at Pendragon Vehicle Management, commented: “A refreshed digital approach was key to our identity when we rebranded in March 2015. The new website is a cornerstone of the company and it is fantastic to see such a great response with so many people engaging with our brand. The results after just three months of being live are a great start and will only improve as we continue to develop our digital identity.” 

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Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.