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Pendragon rebrands car salary sacrifice scheme

Pendragon Vehicle Management (PVM) has rebranded its new car benefit scheme as Let’s Drive as it looks to highlight the savings the scheme can achieve for drivers.

Pendragon Let's Drive Logo

Pendragon rebrands car salary sacrifice scheme

Replacing the previous SimplyDriveItbrand, the rebrand follows recent clarifications from HMRC around how the tax treatment is applied.

Christopher Palmer, head of marketing for Pendragon Vehicle Management, commented: “Pendragon Let’s Drive refreshes the SimplyDriveIt product in line with the shifting market and we hope that the consumer rebrand attracts more drivers into choosing a modern, greener car, while taking advantage of all the convenience an Optional Remuneration Arrangement vehicle offers.

“We invite new partners to talk to us about how Pendragon Let’s Drive can work in their organisation and help them attract, reward and retain the best employees.”

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Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.