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Pelican Rouge outsources 1,000-strong fleet to Fleet Hire

Pelican Rouge, one of Europe’s leading vending operators, has outsourced the supply and management of its UK fleet of almost 1,000 vehicles to contract hire, fleet management and salary sacrifice provider, Fleet Hire.


Pelican Rouge was looking for a single supplier that would meet its reporting needs and manage legacy suppliers

The appointment forms part of the company’s plans to rationalise the fleet supply position to strengthen the company’s buying position, to reduce costs, improve reporting and place tighter controls on day-to-day fleet operations, under the leadership of newly appointed senior fleet manager Mark Hodgson.

There was also a particular focus on fleet utilisation by reducing vehicle downtime and eliminating spare and idle light commercial vehicles, which were incurring costs but not generating revenue.

In the UK and Republic of Ireland, Pelican Rouge operates a fleet of around 1,000 vehicles, some 65% light commercial vehicles and 35% cars, provided by seven different leasing suppliers, including Fleet Hire.

Following a tender and review process, which looked at a number of different factors including feedback from its own depots and drivers, Pelican Rouge opted to appoint Fleet Hire to both fund and manage its vehicle fleet.

The decision was based around a number of issues including cost savings, improving operational efficiency, providing a one-stop shop to manage legacy suppliers, introducing risk management, and providing more effective downtime management and reporting of both fleet and driver performance.

Also key to the decision was the provision by Fleet Hire of an online portal to allow senior and depot managers to access live fleet data, such as service and MOT reminders and mileage recording. Fleet Hire also suggested providing a number of additional services including driver licence checks, short-term hire, mini-lease, fuel management and accident management.

For Pelican Rouge drivers, there is now enhanced and dedicated support with a bespoke, 24/7 driver helpline to help resolve all driver issues including accidents, breakdowns, servicing and windscreen and tyre replacement.

Since the contract went live earlier this year, Fleet Hire has introduced a series of fleet reviews including looking at the supplying manufacturers to the fleet, with a view to optimising discounts and rebates through the use of single badge deals.

Nick Poole, sales director of Fleet Hire, commented: “Naturally, we are delighted to welcome Pelican Rouge to the Fleet Hire family. By the introduction of a series of best practice fleet initiatives, we have been able to ensure that the UK and Ireland fleet is now being run in a more efficient, cost effective and controlled manner, and we have a number of changes in the pipeline which will allow us to take this process still further.”

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Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.