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Over half of drivers would ditch car to cut emissions on commute

UK commuters are getting on board with the carbon-neutral message as 57% of car drivers are willing to consider using alternative modes of transport, rather than their own or company car.

The survey found 57% car drivers were willing to try alternative modes of transport, of which 42% opted for ridesharing or carpooling and 28% would use a car club

The research – carried out by Venson – also highlights how businesses can play an active role in introducing staff to schemes like ridesharing; among those respondents who were willing to consider other transport options, 42% opted for ridesharing or carpooling, while 28% thought a car club might be a good solution.

Meanwhile, 26% said that combining public transport with the employer providing minibus collection to and from the nearest station or bus stop would actively change their attitude.

Alison Bell, marketing director for Venson Automotive Solutions, said: “As we begin a new decade and the focus is firmly on what we can all do to achieve our environmental goals, businesses need to take an active role in encouraging their staff to look at more sustainable transport options. With improved range on electric cars, a company pool car scheme is one solution for businesses with grey fleet drivers, delivering a viable alternative to using their own vehicle on company business.

“Offering such alternatives can help businesses to not only achieve their environmental goals but also reduce transport costs,” she added.

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Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.