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Norwegian EV charging company plans for major UK and global expansion

Norway’s Easee EV charging company is readying for expansion into new global markets and further rapid growth in the UK.

Easee’s goal for 2021 is to produce 500,000 chargers and expand to 20 countries, while also accelerating expansion in the UK

Founded in 2018 to develop ‘the worlds smartest electric vehicle charging robot’, the company currently operates in the UK, Germany and the Netherlands – it claims to be the leading firm in Norway where it already accounts for one in every two domestic EV chargers.

In 2020 Easee delivered over 70,000 charging robots to 16 different countries. Its goal for 2021 is to produce 500,000 chargers and expand to 20 countries, while also accelerating expansion in the UK; the firm says it’s confident its electric vehicle charging solution will play a big role in helping the UK prepare for the 2035 ban on the sale of petrol and diesel cars.

Alan O’Donnell, recently promoted technical director, new markets, said: “With continuing innovation and success across multiple territories we have received great demand from both new geographies and segments. To meet these demands we are focusing resources and developing new roles and new Easee products to take our innovations to more people, in more sectors, in more geographies.”

Its platform is based around the Easee Charging Robot solution that’s designed to make it quick and easy to invest in charging infrastructure and can be scaled to suit needs.

To support growth in the UK, Easee is recruiting for two new teams: Sustainable Operations and Integrations Taskforce. The Sustainable Operations team will support Easee’s increased focus on sustainability throughout the supply chain and production process, and the Integrations Taskforce will focus on developing new EV charging solutions and services using Easee’s open API. Easee is also recruiting new partners.

Newly appointed head of sales and marketing Christian Georgeson said: “Our organisational re-structure is designed to prepare us for rapid growth in the UK. We are already market leaders in Norway – which has the highest density of EVs in the world. We would like to achieve the same in the UK. When people think EV charging, we want them to think ‘Easee’.”

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Natalie Middleton

Natalie has worked as a fleet journalist for nearly 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day.