Northgate renews vehicle fleet to drive business demand
The vehicle hire giant announced a few weeks ago that it has rebranded its entire network under a new "Northgate Vehicle Hire" national brand and that it's looking to build the brand further.
Now the firm has said that it's made a significant investment into its vehicles.
A total of 1,500 new "60" registration plate vehicles are already out on the roads with customers and Northgate expects to take delivery of about a further 600 vehicles before the end of September.
The majority of these new purchases will be light commercial vehicles, including Ford Transits, Mercedes-Benz Sprinters, Volkswagen Caddys, Peugeot Partners and Vauxhall Astravans. In addition, the new deliveries include models from the Audi, BMW, Iveco, Mazda, Mitsubishi, Nissan and SEAT ranges.
The new vehicles are all powered by the very latest engine technology which Northgate says will deliver benefits to existing customers such as improved MPG and low carbon dioxide emissions as well as the introduction of the very latest safety equipment.
Northgate Vehicle Hire purchasing manager, Ken Rayner said: 'As well as the operational benefits of running new vehicles, our business customers are also very conscious of portraying the "right" image to their clients. Organisations like to be associated with other successful businesses and operating smart new vehicles is one way of achieving that recognition.'
However the firm has added that it expects that the renewal of its fleet will generate new opportunities from businesses updating their fleets by hiring rather than buying outright. Northgate believes that an increasing number of companies will turn to the flexibility of its Norflex non-contract financial offering rather than using their own cash to buy fleet vehicles or commit to a three to five-year leasing agreement.
Sales and marketing director, Gareth Jones said: 'We believe that companies want to manage risk and retain a degree of flexibility and that all points to our Norflex service, where cars and vans can be hired or handed back without penalty according to business demand.'
He added: 'The network changes are already delivering higher levels of brand awareness and increasing demand for vehicles both from our corporate and retail customers. The addition of new vehicles to the fleet will further leverage that awareness as they are seen out on the UK's roads.'