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Nissan reports record year for fleet sales

The brand registered a record 74,768 passenger cars during 2015, up 18% on the 63,353 sales achieved in 2014 and giving it a 5.68% share of the UK fleet market (compared to 5.38% in 2014). This ranks it seventh in the list of fleet vehicle manufacturers.

The Qashqai crossover remained Nissan’s most popular fleet model, with 33,628 registered during 2015 compared to 26,866 in 2014 (+25%).

The X-Trail also performed well, with fleet registrations more than doubling to 4,580. Meanwhile, sales of the Pulsar C-segment hatch were up 631% to 4,567 units in 2015.

Nissan also continued to dominate the pure EV market, with fleet registrations of the all-electric LEAF up 51% to 1,830 units and registrations of the e-NV200 almost trebling (281%) to 602 units.

The brand also enjoyed an outstanding year for sales of light commercial vehicles (LCVs), registering 10,398 fleet vans during the calendar year – an increase of 24% on the 8,394 sales in 2014.

In total, Nissan supplied 85,119 vehicles to fleet customers in 2015 – up 19% on 2014.

Barry Beeston, director of corporate sales at Nissan Motor (GB) Ltd, said: “We have made significant advances during 2015, building on our outstanding product line-up and strengthening both our corporate sales team and our overall fleet proposition.”

“This includes the introduction of new systems and processes designed to ensure we are fully focused on the needs of our customers, both nationally and at a local level, and also a new fleet ‘promise’ that sets in stone commitments to our customers.”

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Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.