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Nissan aims to get personal with fleets

By / 12 months ago / Large, Latest News, Medium, Small / No Comments

Nissan is re-working its fleet proposition, with a view to making itself simpler for businesses of all sizes to engage with its range of cars and vans, according to recently-appointed fleet director, Iker Lazzari.

Iker Lazzari

Iker Lazzari, fleet sales director at Nissan Motor GB

Lazzari, who joined the brand in June after 18 years at the Volkswagen Group, sees Nissan being able to offer a broad proposition for fleets; a wide choice of cars, commercial vehicles and technologies, plus Nissan Finance products to develop suitable funding packages.

Work is now underway to develop relationships with leasing companies, specifically those with a large corporate focus, aiming to grow volumes and enrich its ‘true fleet’ mix. But, he stressed, that’s not just about sales, it’s more a case of more targeted, more frequent communication to drive awareness of the range, and understand customer needs. An online portal is due to launch later this year, offering information tailored to the user.

But Lazzari’s ambitions are wider than that; Nissan is looking to develop its offer for SMEs, around stable monthly payments and package deals, and a consistently high standard of aftersales. The rental market is also vital, he said, not only as a way to drive awareness of the range, but as the foundations of its presence in the emerging mobility and car sharing market.

“We need to create more additive – what’s our thought leadership around taxation, around emissions issues that the government are tyring to tackle, what’s our position on those things, so we go beyond the standard product-led conversation,” he explained. “It’s to build more of a partnership approach, and develop those relationships – that’s fundamental.”

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Alex Grant

Trained on Cardiff University’s renowned Postgraduate Diploma in Motor Magazine Journalism, Alex is an award-winning motoring journalist with ten years’ experience across B2B and consumer titles. A life-long car enthusiast with a fascination for new technology and future drivetrains, he joined Fleet World in April 2011, contributing across the magazine and website portfolio and editing the EV Fleet World Website.