Bell succeeds Mark Servodidio – who has taken up the newly created role of managing director, Europe – and will report to him. In her new role, she will be responsible for more than 1,800 employees throughout the four countries and will be accountable for overseeing revenue generation across all business segments.

Bell brings over 12 years’ experience within Avis Budget Group and has spent the last three years as strategy director, EMEA. Prior to this role, she led a new business development team, implementing a variety of strategic initiatives across the region. She also held various roles within the finance department, including serving as director, financial planning and analysis for three years.

Larry De Shon, president, international, Avis Budget Group, commented on Bell’s appointment: “We are pleased to appoint Nina to head up our Northern Region at what is a very exciting time for the business. Nina is a well-respected and talented leader and will bring a wealth of industry experience to her new role. Notably, her extensive strategy and programme management expertise make her a perfect fit for the role of managing director, and we have every confidence that the Northern business will thrive under her leadership.”