New THINK! road safety campaign aims to educate younger drivers

The latest THINK! road safety campaign video is intended to highlight the dangers of looking at mobile phones while driving.

New pink kittens THINK! road safety campaign is aimed at younger drivers

New pink kittens THINK! road safety campaign is aimed at younger drivers

The video aims to cut the number of people killed or injured by distracted drivers, by highlighting how much drivers miss if they are distracted by looking at their phone.

The campaign says that a driver travelling at 30mph glancing at their phone for just 2.3 seconds will miss 100 feet of road – the length of a Boeing 737.

The campaign is aimed at younger drivers in particular those aged between 17 to 34, as this age group is three times more likely than over 35s to use a handheld mobile device while driving, the campaign added.

Jesse Norman, Road Safety Minister, said: “The awful truth is that tens of thousands of drivers are still flouting the law and endangering others by using a handheld mobile phone at the wheel.”

On 1 March 2017 penalties for using a handheld mobile while driving were doubled to a £200 fine and 6 penalty points. Meaning drivers caught twice face a lengthy ban – which could also then lead to a £1,000 fine. While new drivers – those who have passed within the last 2 years – face having their licence revoked if caught just once. More than 15,000 fines have been issued to drivers using a handheld phone since the new penalties were introduced.

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Jonathan Musk

Jonathan turned to motoring journalism in 2013 having founded, edited and produced Autovolt - one of the UK's leading electric car publications. He has also written and produced books on both Ferrari and Hispano-Suiza, while working as an international graphic designer for the past 15 years. As the automotive industry moves towards electrification, Jonathan brings a near-unrivalled knowledge of EVs and hybrids to Fleet World Group.