The first “Best Global Green Brands”, published this week, takes into account environmental performance coupled with public perception of a brand’s environmental sustainability – its “green profile” – to produce a green performance score.

Toyota’s market-leading development of full hybrid technology is a key contributor to Toyota’s strong green performance, according to the report, notably with Prius – now in its third generation. Since 1997, Toyota and Lexus have amassed more than 3.2 million hybrid vehicle sales worldwide.