Branded ‘Basic DRM’, ‘Full DRM’ and ‘Full DRM Plus’, all three include an annual driver risk profile, regular e-learner modules bespoke to individual driver requirements, password protected 24/7 data management and full grey fleet compliance including driver notification when document renewal is due.

Depending on the package chosen, customers can then add DVLA licence checking determined by risk, a monthly wellbeing profile, quarterly reports and a choice of on-the-road and specialist driver training courses.

Automotional director and co-founder Andy Neale, said: ‘The key to effective driver risk management is continual education – and not a one-off training or risk assessment hit. That is why part of our DRM programme focuses on exposing drivers to simple yet interesting messages and regular e-learner modules tailored to their own profile.

‘Automotional differs from other providers because we engage directly with drivers and provide them with a vast amount of accessible information online which enables them to grow and develop their knowledge and driving skills all from just £4 a month.’