The new action plan, jointly developed by Transport for London (TfL), London Councils, the Greater London Authority (GLA), a coalition of car club operators and key stakeholders, aims to grow car clubs into a mainstream alternative for essential car journeys in London. This includes for commercial fleets.

The new plan sets out 10 key actions, which will be delivered by all members of the coalition, to grow the membership of car clubs to one million users in London by 2025. The actions, which the partners will work together to deliver, include:

• Developing a monitoring framework to build the evidence on the impact of car clubs
• Transforming London’s public sector fleets
• Helping Londoners make the switch from private cars
• Making parking management smarter and easier
• Driving the uptake of low-emission vehicles
• Transforming the profile of car clubs in London
• Driving the uptake of car clubs in London’s commercial fleets

Leon Daniels, managing director of surface transport at TfL, said: `The use of car clubs in London has grown significantly in recent years and we continue to support the initiative across London as a way to help reduce congestion and encourage sustainable travel. I myself am a regular user and this new action plan will help encourage more Londoners to consider the benefits of car clubs, including the money saved. I thoroughly welcome this positive action and look forward to working with the coalition to deliver these simple yet sensible actions.'

Gerry Keaney, chief executive of the British Vehicle Rental and Leasing Association (BVRLA), said: "The BVRLA is delighted to be a member of the Car Club Coalition. Supporting new models of urban mobility is essential if we hope to deal with the issues of congestion, road safety and air quality that affect our cities.

"Car clubs, car rental and other forms of pay-as-you-go motoring are evolving at a rapid pace. The BVRLA will support this development by ensuring that operators are treated fairly by policy makers and get all the support they need to serve their growing customer base."