New models and services help drive BMW Fleet World Honours win
At the awards, which once again took place at the Royal Automobile Club, Pall Mall, BMW actually scooped four titles, with the 1 Series gaining the Premium Lower Medium title, the 3 Series being awarded within the Compact Executive section and the X1 taking the Premium Crossover title.
Commenting on the carmaker’s Fleet Manufacturer of the Year accolade, the judges said: “BMW’s model line-up remains incredibly attractive to business customers, with revisions to 3 Series making it more competitive, 1 Series now an extremely strong proposition and new 7 Series a superb luxury car. But its cars being excellent is almost a given.
“What makes BMW our manufacturer of the year is the investment and work going on behind the scenes in Corporate Sales: a significantly expanding sales team, new divisions for looking after specific fleet sectors, groundbreaking new leasing programmes and enhanced specification with company car drivers in mind. It all proves that BMW understands and cares about the fleet market, and does its job superbly.”
Part of BMW Group’s award-winning approach is to tailor new products for sectors of the market who have very particular needs. This includes the new BMW Business division, created to meet the needs of medium and small fleets and comprising a team of new account managers who work closely every day with the 500 or so people in the BMW network that deal with small and medium fleet customers, ensuring they receive the benefits, expertise and scale of the BMW Group Corporate Sales operation alongside their local BMW contacts.
In addition, there’s the new BMW Chauffeur Programme, which provides a number of benefits for chauffeur services of any size, with a three-year unlimited mileage warranty, 24/7 Emergency Service and a like-for-like vehicle replacement service.
There are also attractive finance rates specifically designed for high-mileage users, including an industry-leading four year/120,000 mile package.
To find out more about BMW's award-winning products and services, click here.