Stolen vehicle recovery (SVR) and automotive services provider TRACKER has named Mark Rose as its new managing director as it looks to deliver new software and subscription telematics services.

Mark Rose, managing director at TRACKERTRA

The firm – currently celebrating its 25^th anniversary – was acquired some six months ago by US-based technology solutions specialist CalAmp and is now looking to extend its UK market reach through software-as-a-service (SaaS)-based, connected car subscription services for the OEM, dealer, and rental and leasing sectors.

The plans will be bolstered by the appointment of Mark Rose, who brings extensive experience from the automotive, telecom and IoT sectors, with recent experience at Vodafone Automotive as global business development lead.

“I am very much looking forward to leading TRACKER’s efforts in working with ambitious companies that recognise the value of partnering with TRACKER to enhance the customers’ experience,” said Rose. “In addition to building upon existing relationships and growing TRACKER’s enviable portfolio of partners, my key objective is to develop shared global innovation from CalAmp, LoJack Italia, LoJack Mexico and TRACKER to enhance our combined growing suite of automotive and SaaS-based telematics solutions. The recent launch of TRACKER’s SmartDealer and SmartDrive in the UK motor retail arena are great examples of how we can work together to deliver connected vehicle and asset tracking solutions.”

Justin Schmid, senior vice president and general manager of LoJack international operations for CalAmp, added: “The TRACKER and LoJack Mexico acquisition earlier this year affirmed CalAmp’s investment in Europe, Latin America and broader international expansion for the long term, and we see Mark as a key player to take TRACKER’s already strong SVR and telematics position in the UK to a new level. We will be expanding the markets in which we deliver the benefits of our shared learning, experience and platforms with the ultimate aim of creating a connected mobile world that offers true peace of mind to consumers and businesses alike.”