New Mazda dealer to focus on fleet sales under corporate appointment
The recently opened dealership, which is part of the family-owned Scotland-based Eastern Western Motor Group, will be headed up by Greg Law as corporate sales manager.
Mr Law brings to the role more than a decade of experience in both corporate sales and serving the business community in Edinburgh, having previously worked for the John Martin Group in the city at its Murray Volvo and Murray Mazda outlets.
The opening of the new dealership in Corstophine Road, just a mile from Princes Street, comes as Mazda is increasing its fleet focus with the expansion of its Business Development Programme launched earlier this year to a further 20 franchise dealers across the UK.
Western Mazda is one of the new dealers to join the programme, which sees franchise dealers working in tandem with an outsourced specialist sales team to maximise local business sales opportunities.
Mazda fleet and remarketing director Peter Allibon said: 'Although we have had a presence in Edinburgh this is the first time that there had been a focus on fleet sales for a couple of years.
'The Business Development Programme has been a tremendous success with the 19 dealers who were initially enrolled in the programme and we are now looking to capitalise further by involving more dealers.'
Mr Law, who worked for the John Martin Group in Edinburgh for 10 years to 2008 before launching his own vehicle leasing brokerage known as Compass Fleet Management, said: 'While my business has been a success I missed the dealer group environment. The decision of the Eastern Western Group to take on the Mazda franchise in Edinburgh presented a great opportunity for me to return to what I enjoy and capitalise on my experience and knowledge of both corporate sales and the city’s business community.
'I am familiar with the Mazda brand, and with the new Business Development Programme launched all the pieces are now in place to ensure that the marque becomes well established with the local business community in Edinburgh.'