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New Lightfoot reward-based driver behaviour solution to launch for fleets

By / 4 years ago / Latest News / 1 Comment

Lightfoot is to launch a new approach that’s intended to help fleets cut fuels bills, accidents, wear and tear and CO2 emissions through the use of reward-based efficiency leagues.

Lightfoot ad campaign in service station

Lightfoot’s introduction of ‘gamification’ for fleet follows on from a successful four-month trial and is being supported by an advertising campaign

Due for launch in the new year, the solution uses Lightfoot’s driver behaviour solution combined with a league-based concept to recognise improved efficiency and behaviour. Drivers achieving ‘Elite’ status will be in line for weekly prizes including the potential to win a new car.

The solution has already been successfully trialled in a pilot scheme involving 100 private motorists who achieved a rapid and sustained improvement in driving performance. Using the Lightfoot technology, already well established in the commercial fleet sector to change driver behaviour in real time, the pilot saw 99% of all participants improve their fuel economy and average mpg gains in excess of 15%.

Now the concept is being rolled out to company car and grey fleet drivers, backed with an advertising campaign in service stations across the UK, challenging car drivers to find their ‘Sweet Spot’.

Mark Roberts, MD of Lightfoot, said: “We have a technology that instantly and sustainably improves the way people drive. It is achieving fantastic results turning thousands of fleet drivers into Elite Drivers. However, we want to go much further and get as many of the billion plus vehicles on the planet driving the Lightfoot way so they save fuel, lower emissions and reduce accident rates.

“To do this we have pioneered the use of gamification – competition, leagues and prizes – to make the idea of driving better something people really want to do and actually enjoy. We have proven the approach with private consumers, we are already successful in the fleet sector and now we want to expand the benefits to those driving company cars or using their own cars for work by making as many of them Elite Drivers as we can.”

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Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.