New Honda motorcycle service to show benefits of doing business on two wheels
The new service is aimed at growing the corporate market and will provide support and advice to business customers.
Six existing Honda (UK) motorcycle dealers have already been signed up as the first fleet specialists with the award of a “Honda Corporate” plaque. Those in the network are looking to prospect leads and promote the merits of motorcycling to their local business market, supported by the new Honda Contract Hire product – which the group’s customers have exclusive access to.
The move – which is expected to be followed by other manufacturers – has been greeted by the Motorcycle Industry Association (MCIA), which adds that there are many benefits of doing business on two wheels, including high fuel economy, low running costs and low CO2 emissions.
Increased productivity is also a key benefit – a CBI survey predicts journey times will increase by 50% within a generation, bringing significant impact on businesses.
A Belgian study modelling traffic for one of the busiest roads in Europe shows that when just 10% of car drivers swap to a motorcycle or scooter, congestion is cut by 40% for all road users. When 25% of drivers swap congestion is eliminated altogether.
‘Congestion will be an increasingly compelling reason for businesses to look at alternatives to four wheels for their fleet vehicles,’ says MCIA CEO Steve Kenward.
‘The MCIA has been involved in pulling a number of strands together to make this a viable proposition, including developments in training and safety. We are delighted to see such a responsible manufacturer entering the fleet arena, which I think will result in exciting times ahead.’
Fleet operators will also be able to find quality trainers more easily, thanks to the launch of two new courses, introduced earlier this year by the Motorcycle Industry Accreditation Centre (MCIAC).