Mr Beeston replaces Andy Woodhall, who was previously a regional sales director for Nissan and assumed Mr Douglas' former role last month but has since resigned.

He brings 22 years' experience of the motor industry, of which 20 have been spent with Nissan, most recently as national fleet operations manager – a role he held for four years. He has also served as area sales manager and regional operations manager.

He started off his career as a graduate trainee at Jaguar Cars.

Last month, Nissan announced that James Douglas had been promoted to the role of corporate sales director following the departure of Tony Lewis to take up the position of director sales and marketing, light commercial vehicles business unit at Nissan Europe.