The firm's Jonathan Mosley, director of sales and marketing, says that almost all knocks, scrapes and small dents are caused by a lack of concentration and are completely avoidable.

He points out that minor accident damage to vehicles often falls within the excess limit on insurance policies, which means repairs are a direct cost to a company and that while in themselves individual costs may seem minor they can quickly add up to a large annual bill.

'Through better concentration, such as looking before reversing, not parking in areas where a vehicle is likely to get a dent in a door panel, and manoeuvring with greater care drivers can reduce their small incident rates dramatically,' said Mr Mosley. 

He adds that the company's short, online, driver refresher training course can provide a quick, simple and cheap way to help businesses reduce their accident costs, and it only costs £10 per driver.

'Our online manoeuvring system not only focuses on driving techniques, it also focuses on raising driver awareness regarding the cost of their actions,' he explained.

'At one point our system asks how much additional turnover a company would need to create the profit to pay for a driver's misdemeanour. And when drivers see how high the figure is they start to appreciate the impact of their actions.'