A total of 40 MINI Cooper Convertibles are being made available on the scheme on North and East London, available to hire at a rate of 32p per minute, with no added costs for mileage, fuel or insurance.

DriveNow offers ‘free-floating’ car sharing, which means customers can drop their car off to any residents’ parking or pay-and-display bay, thanks to agreements with London boroughs, creating a fully flexible service.

With over 18,000 members in London since its launch in December 2014, DriveNow currently has 310 vehicles on the streets of North and East London – in the boroughs of Islington, Hackney, Haringey and Waltham Forest. DriveNow also offers what it says it London’s largest electric car sharing service, with 30 fully electric BMW i3 models available to drive at the same by-the-minute cost.

Joseph Seal-Driver, managing director of DriveNow UK, commented: “With summer fast approaching, we thought it was the perfect moment to launch our fleet of convertibles. Convertible cars have always been seen as a luxury item – out of reach for the majority of Londoners, and something that people always dreamt of being able to use in the summer time. Now, thanks to DriveNow, anyone can experience the joy of putting the roof down – and then getting rained on five minutes later – for just 32p per minute.”