BP has launched a new customer loyalty programme, aimed at both fleets and private drivers.

The new scheme rewards both fleet and private drivers

Replacing the previous Nectar tie-up, the new BPme Rewards initiative offers customers the option to earn and redeem BPme Rewards Points, for the first time, with the choice of using either a digital card on the BPme app or a physical card, to collect points on both fuel and shop purchases, including M&S products, and double points on BP Ultimate fuels with ACTIVE technology.

The scheme can be used by fleet drivers to gain rewards, including BP Plus Fuel Card customers.

Jo McDonnell, BP UK fuel card manager, said: “BPme Rewards is our exciting new personalised loyalty programme that allows drivers to earn points on fuel and in-store purchases at BP’s UK forecourts, with double the points on BP Ultimate fuels. It’s all about personalisation and instant redemption and we hope it brightens their day!”