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New Bettercar solution to help fleets optimise car sharing and pooling

The company, whose majority stakeholder is Europcar, has developed the solution to provide fleets with a tool to optimise business car pooling.

Already in use by key brands in Europe, including Airbus, Bosch, L’Oreal, Michelin and Societe Generale, the solution is said to have achieved significant savings of up to 38% for clients through reductions in owned fleets and the implementation of genuine car pooling and sharing.

Bettercar Sharing offers companies dedicated car sharing vehicles backed up by regular servicing, maintenance and cleaning. Users simply register and reserve a car for a selected period of time. The car is accessed using a card or smartphone. Every car includes access to customer service and breakdown assistance. Once the journey is over, users simply return the vehicle to its parking space and replace the keys in the glove box, leaving the vehicle, which locks automatically.

The service is backed up by the Bettercar Connected fleet management solution from Ubeeqo, which utilises on-board electronics to deliver accurate real-time data on vehicle usage to help reduce fuel consumption and manage maintenance. The technology is also designed to influence driver behaviour, with communications solutions, including ‘gamification’, integrated to encourage better eco-driving and road safety.

Benoit Chatelier, founder of Ubeeqo, said: “Bettercar provides the usual fleet management services in a highly innovative way. Using leading-edge technologies, Bettercar changes the paradigm from fleet management to fleet and driver management. With Bettercar, fleet management is also about the drivers: how easy it is made for them to share the cars, how “eco-friendly” they drive, etc.

“We firmly believe this is a real step-change in business mobility, accessible to businesses of all sizes and supporting all levels of business travel requirements.”

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Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.